WHO WE ARE. This site is run by [TODO: legal entity name], [TODO: business address].
WHAT WE COLLECT. When you reserve, pre-order or join our newsletter we collect your email, name and the blanket weight you chose.
PAYMENTS. Checkout and payments are processed by Shopify. We do not see or store your full card details.
ANALYTICS. We use analytics to understand how people use the site, such as pages visited.
BILLBOARD TRACKING. When you visit a billboard link (like /b/HM2) or a link with ref or utm tags, we record the visit and keep that source in a cookie for 30 days so we know which billboard brought you here.
YOUR DATA. To ask us to see or delete your data, email [TODO: privacy contact email].